Crisis Communications Blog
Paris Hilton suffered a blow when ex-boyfriend Rick Salomon released a tape of the two having sex in a hotel suite. The video, named 1 Night in Paris, released shortly after Paris’ debut of the hit show, Simple Life. After the video released, Hilton claimed that she was “out of it” and didn’t know what was going on in the video, causing Salomon to sue Paris for defamation. Paris eventually turned around and sued Salomon for the release of the tape. The two eventually settled out of court in July 2005. After selling almost 600,000 copies of the tape, Paris was sent into a higher level of fame than before the sex tape was released.
After researching many news articles about the Paris Hilton X-rated video, it seems as though the media portrayed Hilton as a victim of the situation. But this is understandable considering that Hilton had nothing to do with the release of the sex tape. Salomon said that the tape was stolen from his home, however, reports say that Salomon was payed for the rights of the tape. Hilton seems to have taken a different role from victim by apologizing for the disgrace she brought to her highly respected family.
It is funny however, that Paris went through her publicists among others celebrity’s publicists to assist her in damage control of the situation in talking to the press and answering questions concerning Paris’ tape. These included Jennifer Lopez’s publicist, Dan Klores, and her family spokesperson, Siri Garber. Many of her reps told press that the video was “intended for their own personal use”. The Hilton family as well seemed to be infuriated by the sex tape, saying that anyone that took part in the video’s release was involved in “criminal activity” and that the culprit would be “vigorously prosecuted”. When asked on many occasions, Paris had no comment on the tape. It seems to me that the media portrayed Paris in a impartial and neutral light when covering the story of the sex tape. Even the photos associated with the stories have no raunchy element to them. Headlines are fact-based and not opinion-based, which is helpful to Paris when the stories are being read by millions of people.
Blogs seems to make the Paris Sex Tape a laughing matter, joking about the heiress being involved in such activity. Many bloggers seem to make the point that creating a sex tape and being a B-list celebrity only boosts one to higher levels of fame. Some bloggers insist that Paris created the sex tape for this sole purpose. Garber even told press that “We wanted to do a lot of promotion, have Ms. Hilton go on talk-shows and really promote the tape. But now it’s all over the Internet, and people are watching it for free! That’s an injustice.” It appears that even Paris tried to jump on this controversy train. Next Stop, Fame!
There is a distinct difference between the writings of blogs and news stories. It seems that news stories give the basic facts and display some type of neutrality on the subject. They don’t identify Paris as a sexual deviant, but Blogs, on the other hand, seem to give readers a reason to laugh at the situation and make a spectacle of the tape and Paris as a person. Bloggers aren’t afraid to post scandalous photos associated with Paris’s Sex Tape, some bloggers even post actual stills from the tape with certain areas censored. Blogs also seem to give more of a “normal person’s” reaction to the scandal, and allows one to shake their head at the situation. Even the headlines of others’ blogs which talk about the tape candidly make Paris’ situation a laughing matter. These include, “Paris Hilton Sex Tape Game” and “I’m Going to Make a Sex Tape”.
As publicists, I think that Paris’ reps did a good job at trying to take the scandal of the sex tape and spinning it to make Paris more visible in the limelight. I mean, isn’t this who Paris wanted to be anyway? The tabloid-encompassing socialite and heiress to the Hilton Family Hotel chain. I think that her reps did pretty well in spinning this to benefit Paris in the long-run, causing her to be constantly chased by the paparazzi and also landing her numerous roles and cameos in movies and television shows. Whatever Paris had to endure during the release of the sex tape, the outcome seems to have been positive for her. Who doesn’t know who Paris Hilton is?!?!